Bling makes investing easy and family-friendly

Families looking for investment options for their children face many challenges. Fintech company Bling, known for its pocket money app, aims to change this. The new "savings trees" provide families with a simple and affordable way to invest money for themselves and their children.

Bling found that 84 percent of parents in Germany have not invested in capital markets, likely due to the complexity of many products. Bling’s savings trees are designed for families who are new to the stock market and investments. The company uses playful visualizations and simple explanations from experts to make investing more accessible. All functions are managed via an app, eliminating the need for complicated paperwork.

Families can invest in sustainable options with Bling’s savings trees starting from just one euro per month. Contributions can be made flexibly, determining how much, how often, and when to deposit money.

Investing with Bling is also cost-effective as the young company charges no major fees, only 0.59% per year directly from the fund volume.

Depositing money is very simple. The balance in the savings trees can be increased and withdrawn daily. The whole family can participate, as deposits are made conveniently via IBAN transfer. The savings plan can be managed flexibly, with customers deciding when and how much to deposit.

Families can choose from ten different risk levels to match their individual preferences and investment goals. The money invested in savings trees is globally diversified and invested exclusively in sustainable options (e.g., stocks or bonds).

By distributing funds through the asset manager Evergreen across over 2500 sustainable stocks, the company minimizes the risk of loss.

The sustainable Leipzig-based asset manager Evergreen manages the funds, emphasizing "impact investments" that focus on positive environmental and social outcomes. Investments are made only in environmentally friendly forms.

Nils Feigenwinter and Leon Stephan have offered a family banking solution with Bling since summer 2022. With the Bling card and app, children and teenagers can manage their own payments. According to Bling, tens of thousands of families use it daily.

Bling made headlines at the end of last year by securing an additional 3.5 million euros during a challenging funding period. Peak from Amsterdam led the investment round, with participation from the founders of Amorelie, Orderbird, and IDnow. Previously, business angels Verena Pausder and André Schürrle were already involved.

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